Thiers Ferreira
Marketing Director
Thiers Ferreira is Marketing Director at Gigawatt, reporting to Chief Executive Officer Joe Berti.
At Gigawatt, Thiers leads the company’s marketing function across product marketing, go-to-market execution, demand generation, content, and brand.
Bringing more than 10 years of experience building marketing teams and managing full-stack marketing functions for SaaS products and global brands, Thiers has led go-to-market strategy for 5 SaaS products across marketing, energy, and utility sectors. He has managed more than 150 marketing programs, delivered more than 1,000 content and creative assets, and executed more than 100 campaigns across multi-channel demand generation.
Prior to Gigawatt, Thiers served as Head of Marketing at P6 Technologies, where he built the marketing function from the ground up and led go-to-market programs across inbound, ABM, paid media, events, webinars, and sales enablement. Earlier, he spent nearly nine years at Rock Content — the largest MarTech company in Latin America —, leading global marketing programs, content strategy, creative services, and demand generation initiatives for enterprise clients worldwide, including Autodesk, Cisco, Citizens Bank, Deloitte, DHL, FedEx, HubSpot, Hyundai, GE, Mailchimp, Mitsubishi, Salesforce, Oracle, and Xerox.
Thiers holds a Master in Branding and Brand Management and an MBA in Marketing from ESPM, as well as an MBA in Digital Business from USP/Esalq.
