Raj Rao
Vice President of Transformation
Vice President of Transformation at Gigawatt, reporting to Chief Executive Officer Joe Berti.
At Gigawatt, Raj leads the Customer Organization, bringing together Professional Services, Customer Success, onboarding, and implementation into a unified operating model. He is responsible for helping utilities operationalize modular AI through delivery frameworks, business architecture, governance, and customer success practices that accelerate time to value and long-term adoption. His organization is focused on creating repeatable implementation methodologies, reusable assets, and customer success frameworks that scale across every deployment.
Raj brings more than 20 years of experience leading enterprise transformation across customer experience, AI strategy, business architecture, and operational excellence. His career has focused on helping organizations translate complex transformation initiatives into scalable operating models through governance, cross-functional alignment, and measurable execution.
Prior to Gigawatt, Raj founded Endeavor[TX]Labs, advising organizations on AI strategy, customer experience, and enterprise transformation. Earlier, he held leadership positions at Ford Motor Company, where he led global contact center transformation for Ford Pro, implementing digital servicing, omnichannel platforms, and AI-powered customer support. He also spent more than seven years at Salesforce, leading the Global Service Excellence practice and developing transformation frameworks across more than 100 enterprise engagements. Earlier in his career, he held enterprise architecture and customer transformation roles at Dell Technologies.
Raj earned a Bachelor of Science in Finance and Management Information Systems from Drexel University.
